The Fan Of The Match films for Lay’s are about fulfilling a dream: being transported into a moment as magical as it is unexpected, at the biggest tournament the world of sport has to offer, the FIFA World Cup 2026 in North America. All via Lay’s, with the packet itself as the gateway.
Hyper-real and instant, it transports fans from the comfort of their sofas, dotted across the globe, to the electrifying atmosphere of a World Cup stadium. Slick, social-first transitions, a cutting-edge shooting style and a constant sense of dynamism carry the films from the very first vibrant frame to the final vivid moment. From sofa to stadium in a quick crunch.