Lucky Number Seven for Sky Bingo is a celebration of the UK’s favourite digit, ‘lucky for some’, the number seven.
The film unfolds in a series of vignettes illustrating the unlikely places players find their inspiration. The film is underpinned by an uplifting re-mix of The Who’s Baba O’Riley.
DirectorWill Innes Smith
ClientSky Bingo
AgencyBig Dog
Production CompanyHotspur and Argyle
ProducerLuke Tilbury
Production ManagerMarketa Husecka
DOPChris Clarke
Production DesignerAgnieska Debska
1st ADPaul McCann
StylistEllen Claridge
MusicThe Who remixed by Mophonics
Sound DesignLucky Cat
EditorJonathan Cassey
Post-productionFramestore
GradeSteffan Perry
Stills